Creating a Mobile Gambling App

If you’re thinking about creating a gambling app, there are some important factors to consider. You’ll want to determine your target audience, the type of gambling you’ll be offering, and the features you’ll need in order to make your app user-friendly. It’s also a good idea to find a software development partner who has experience with mobile gambling apps and can create a quality product for your users.

As soon as mobile phones became capable of running real-money games, online casinos started creating dedicated casino apps for their customers’ smartphones and tablets. These were optimised for touchscreen controls and smaller screens, and they provided a more streamlined gaming experience than visiting a site’s desktop or mobile website.

Despite these early successes, the popularity of mobile casino gaming took time to catch on. This was partly due to the limited processing power of early mobile devices, which restricted game play. It was only when smartphones became more powerful and more widely available that the mobile casino experience really took off.

Some studies have linked mobile phone use with gambling problems, but these have mostly used self-report data or markers of problem gambling based on other addictions. Others have explored the relationship between smartphone apps and problem gambling using a simulated slot machine game. This study, by James, O’Malley and Tunney (2016b), compared the behaviour of participants playing a simulated gambling game on their smartphones to identify whether they displayed characteristics of addictive gambling.

Their results found that participants engaged heavily with the app, particularly when it was possible to win money. The rate of reinforcement on the simulated game varied, but larger rewards predicted increased persistence during extinction and the propensity to gamble even when there was no chance of winning. The findings of the research are consistent with associative learning theories of addictive behaviour.

While the iPhone is not the only device that can run a casino app, it is the most popular in terms of sales and market share. Its iOS operating system is fast, virus-free, and makes it easier to use casino games than on Android devices. Its App Store is home to a wide variety of gambling apps, although it does not have as many options as the Google Play Store.

The best gambling apps have a range of payment options, including credit and debit cards, eWallets such as PayPal and Skrill, and bank transfers. In addition, the best casino apps offer loyalty rewards programs, free spin bonuses, and slots tournaments. They should also have a FAQ section and support email address. This is especially helpful for new players who might be unfamiliar with the platform.